The challenge To create a change in the law which makes microchipping of dogs mandatory to help Bayer with their Microchipping devices business. The solution Create awareness and lobby via the creation of a white paper highlighting the issue of missing and stolen pets and offer solutions via a change in legislation. Woking with many […]
The challenge To boost presence and profile of Liberal Democrat Peer Lord Richard Newby who is the parties leader in the Lords. Especially important during the Brexit discussions and analysis, he needed to develop a louder voice. The solution We mange Lord Newbys twitter account on his behalf and create daily content 365 days year. […]
The challenge To manage the profile of HRA Pharma in the UK and Republic of Ireland, with a particular focus on the reproductive health sector and its flagship products ellaOne® and NorLevo®, ensuring we worked within the APBI guidance associated with prescription only medicines where applicable. The solution Throughout our long partnership with the brand, […]
The challenge To transform Gleeds reputation as a solely UK originated, 130-year-old construction management specialist, into a modern, multi-disciplinary, global, business. Messaging aimed and current and future stakeholders via trade and national media outreach. The solution Various media tools from Consultancy of the Year Awards and from broadcast pieces to press releases to interviews to […]
The challenge To increase consumer awareness of the Clipper brand and gain trial amongst a wider audience of 20-44 year olds The solution Gaining editorial for Clipper – key publications. Focus on products (green tea, etc) where Clipper has credentials with journalists. Need to show sector growth and Clipper positioned as spokesperson for sector. Show […]
Tickler Cheese The challenge To increase the awareness and profile of a pre-packed Cheddar aimed at the upper end of the market both in-store and on-line The solution A series of competitions, coupled with recipe ideas, editorial coverage and sponsorship of recipe collections across three leading ‘foodies’ websites – BBC GoodFood, JamieOliver.com and AllRecipes.co.uk – […]
The new way to eat yourself fit The challenge Attract more health conscious customers into Tesco stores as well as taking the lead on the new diet phenomenon – Gi or Glycaemic Index. The solution BFC giving ongoing PR support for campaign to promote new diet/lifestyle. Working with key chosen national media, creating and enacting […]
Find the missing million The challenge National Campaign with Lloyds Pharmacy (1200 retail outlets) to find 1 million people in the UK who have diabetes – we were briefed to generate publicity for the National campaign. The solution Target the following media in order to generate interest / coverage – Radio / TV Plus National […]
