Tesco Gi


The new way to eat yourself fit

The challenge

Attract more health conscious customers into Tesco stores as well as taking the lead on the new diet phenomenon – Gi or Glycaemic Index.

The solution

BFC giving ongoing PR support for campaign to promote new diet/lifestyle. Working with key chosen national media, creating and enacting strategy to drive defined consumer in store. Editorial and PR promotional initiatives. Feature the guide in the Style section of the Sunday Times to attract upmarket females who might not normally shop at Tesco.

The Result

An additional 75,000 customers as a direct result of the activity. Over 15,000 Gi diets sold throughout Tescodiets.com. Stellar coverage across the Sunday Times, Daily and Weekend Telegraph, Good Food Magazine and Good Housekeeping. Plus selected broadcast Radio 1, ITV lunchtime, BBC News, 25 Regional BBC radio.

How Can We Help?

Get in touch with us today to find out what the Barlow Comms team can do for you.

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