Author Archives: BGDteam


bayer white paper new image

The challenge To create a change in the law which makes microchipping of dogs mandatory to help Bayer with their Microchipping devices business. The solution Create awareness and lobby via the creation of a white paper highlighting the issue of missing and stolen pets and offer solutions via a change in legislation. Woking with many […]


hra contraceptive pill

The challenge To manage the profile of HRA Pharma in the UK and Republic of Ireland, with a particular focus on the reproductive health sector and its flagship products ellaOne® and NorLevo®, ensuring we worked within the APBI guidance associated with prescription only medicines where applicable. The solution Throughout our long partnership with the brand, […]



The challenge To transform Gleeds reputation as a solely  UK originated, 130-year-old construction management specialist, into a modern, multi-disciplinary, global, business. Messaging aimed and current and future stakeholders via trade and national media outreach. The solution Various media tools from Consultancy of the Year Awards and from broadcast pieces to press releases to interviews to […]

Clipper Tea


The challenge To increase consumer awareness of the Clipper brand and gain trial amongst a wider audience of 20-44 year olds The solution Gaining editorial for Clipper – key publications. Focus on products (green tea, etc) where Clipper has credentials with journalists. Need to show sector growth and Clipper positioned as spokesperson for sector. Show […]

Tickler Cheese


Tickler Cheese The challenge To increase the awareness and profile of a pre-packed Cheddar aimed at the upper end of the market both in-store and on-line The solution A series of competitions, coupled with recipe ideas, editorial coverage and sponsorship of recipe collections across three leading ‘foodies’ websites – BBC GoodFood, and – […]

Tesco Gi


The new way to eat yourself fit The challenge Attract more health conscious customers into Tesco stores as well as taking the lead on the new diet phenomenon – Gi or Glycaemic Index. The solution BFC giving ongoing PR support for campaign to promote new diet/lifestyle. Working with key chosen national media, creating and enacting […]

Counting The Cost By Richard Steer


The latest output figures show Brexit is hitting construction hard, as projects get packed in the face of unpredictability around costs and demand Those working in the built environment are often compared to farmers, perceived as perpetually complaining about their lot. Cups are always half empty, and looking on the bright side is seen as […]

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