Lloyds Pharmacy


Find the missing million

The challenge

National Campaign with Lloyds Pharmacy (1200 retail outlets) to find 1 million people in the UK who have diabetes – we were briefed to generate publicity for the National campaign.

The solution

Target the following media in order to generate interest / coverage – Radio / TV Plus National & Regional Press.

The Result

Missing Millions – Scotland Launch over 1 million print coverage circulation including OK Magazine, Glasgow Evening Times and Pharmacy Magazine. Broadcast Coverage Total Reach: 2,907,758 including Radio Forth, Nevis Radio, Primetime and Real Radio Scotland. Increases footfall in store – over 750,000 tests completed over 8 months.


How Can We Help?

Get in touch with us today to find out what the Barlow Comms team can do for you.

    close slider


      If you’re interested in finding out more about how BFC Marcomms can help your brand