Tickler Cheese

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Tickler Cheese The challenge To increase the awareness and profile of a pre-packed Cheddar aimed at the upper end of the market both in-store and on-line The solution A series of competitions, coupled with recipe ideas, editorial coverage and sponsorship of recipe collections across three leading ‘foodies’ websites – BBC GoodFood, JamieOliver.com and AllRecipes.co.uk – […]

Tesco Gi

supermarket-shoppers-tescogi

The new way to eat yourself fit The challenge Attract more health conscious customers into Tesco stores as well as taking the lead on the new diet phenomenon – Gi or Glycaemic Index. The solution BFC giving ongoing PR support for campaign to promote new diet/lifestyle. Working with key chosen national media, creating and enacting […]

Counting The Cost By Richard Steer

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The latest output figures show Brexit is hitting construction hard, as projects get packed in the face of unpredictability around costs and demand Those working in the built environment are often compared to farmers, perceived as perpetually complaining about their lot. Cups are always half empty, and looking on the bright side is seen as […]

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