The challenge To manage the profile of HRA Pharma in the UK and Republic of Ireland, with a particular focus on the reproductive health sector and its flagship products ellaOne® and NorLevo®, ensuring we worked within the APBI guidance associated with prescription only medicines where applicable. The solution Throughout our long partnership with the brand, […]
The challenge To transform Gleeds reputation as a solely UK originated, 130-year-old construction management specialist, into a modern, multi-disciplinary, global, business. Messaging aimed and current and future stakeholders via trade and national media outreach. The solution Various media tools from Consultancy of the Year Awards and from broadcast pieces to press releases to interviews to […]
The challenge To increase consumer awareness of the Clipper brand and gain trial amongst a wider audience of 20-44 year olds The solution Gaining editorial for Clipper – key publications. Focus on products (green tea, etc) where Clipper has credentials with journalists. Need to show sector growth and Clipper positioned as spokesperson for sector. Show […]
Tickler Cheese The challenge To increase the awareness and profile of a pre-packed Cheddar aimed at the upper end of the market both in-store and on-line The solution A series of competitions, coupled with recipe ideas, editorial coverage and sponsorship of recipe collections across three leading ‘foodies’ websites – BBC GoodFood, JamieOliver.com and AllRecipes.co.uk – […]
The new way to eat yourself fit The challenge Attract more health conscious customers into Tesco stores as well as taking the lead on the new diet phenomenon – Gi or Glycaemic Index. The solution BFC giving ongoing PR support for campaign to promote new diet/lifestyle. Working with key chosen national media, creating and enacting […]
The number of women in politics has always been fairly small – around 5% of world leaders are women – but today even the power the few do hold now appears to be hanging in the balance. As we write, Angela Merkel and Theresa May are still clinging on to the two top spots in […]
Dick Newby talks about a brilliant interview that shows up ignorance and lies of Brexit candidate. Link to the post here
The latest output figures show Brexit is hitting construction hard, as projects get packed in the face of unpredictability around costs and demand Those working in the built environment are often compared to farmers, perceived as perpetually complaining about their lot. Cups are always half empty, and looking on the bright side is seen as […]
Find the missing million The challenge National Campaign with Lloyds Pharmacy (1200 retail outlets) to find 1 million people in the UK who have diabetes – we were briefed to generate publicity for the National campaign. The solution Target the following media in order to generate interest / coverage – Radio / TV Plus National […]
