Podcasts are a great way to help you reach out to new audiences in order to build your personal or business profile. They help in in increasing familiarity with a potentially huge bank of listeners, often subscribing to a variety of series and listening regularly who will subsequently visit your website, social media channels, or physical store.
Another benefit is for people who prefer not to be involved in video marketing whilst still having the benefit of people sharing their digital content.
Build more rewarding relationships
Podcasts provide a platform for building relationships with your target market. People often listen because they share something in common with the speaker and the brand they represent, which helps establish trust and encourages listeners to take an active interest in its success. This, in turn leads to improved conversion. People are more likely to purchase something from a friend than a stranger.
Improve public speaking skills
Regular podcasts could help you develop confidence while speaking in public. This kind of format helps hosts and guests to establish a natural, easy flow whilst speaking. Another benefit is for people who prefer not to be involved in video marketing, whilst still having the benefit of people sharing their digital content.
Most modern businesses already augment podcasts into their digital marketing strategies. It’s time you start growing your company.
Sir Steve Redgrave CBE – Olympian
I have worked with BFC for five years with clients as varied as Johnson & Johnson and SpecSaver and find them professional and imaginative – they always deliver.